I recently subscribed to, and ordered the back issues of, a new(ish) publication called Laika (pronounced ly-ka). The magazine, created and curated by Julie Gueraseva, is a beautiful, glossy, art-fantastic fashion and lifestyle magazine from New York City – the capital of the western world and a place of lights and promise. What makes Laika truly wonderful is that it is a love story to the burgeoning vegan culture that is taking our civilization by storm. Not only does it bring to the surface harrowing stories from the front lines of the animal rights movement, it also draws attention to strong and empowering vegan individuals from across the world, cruelty-free couture in fashion and beauty, and recipes that inspire the palate. I’m a huge fan of Laika, and devoured the four issues currently in print shortly after receiving them in the mail.
Only four issues, though? Its hardly enough to sustain someone yearning to feel connected to a universe full of people like me. It is this longing for more relevant media that has me so inspired to promote on every platform possible that Laika has launched its own Kickstarter.
I’m a huge fan of crowdfunding and have supported a handful of other vegan and animal-related projects on Kickstarter – all of which were successful. Laika’s goal is not a lofty one, and I’m proud to support such a worthy endeavour as this, even in the small way that I am able. I hope that if you’re reading this that you’ll visit Laika’s website and their Kickstarter page. Please, if you can, support this publication. I firmly believe that print will never die, and that our vibrant vegan community deserves to find, among the current crop of mainstream magazines, a vivid and unique voice packaged in a product that is exquisitely designed and developed to satisfy the plant-based person’s appetite.